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Fedua "Sarah" Bandy, a Realtor in Colts Neck, N.J., has launched an online video series to promote her goal of $1 million in net revenue from sales commissions in one year.
Borrowing ideas from the pages of "The Millionaire Real Estate Agent," a book by Keller Williams founder Gary Keller, Bandy plans to send out 16,000 direct-mail pieces per month to a list of people selected from a particular geography and demography.
According to Keller's research, marketing to 50 people 12 times per year will result in at least one sale. Her Web site names a few sponsors for her mission, including HomeGain, a lead-generation company, and Real Estate Tomato, a technology and consulting company.
(Article from InMan.com)
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